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Distinguish between attitudes, beliefs, and values.
Ideological Analysis
The study of the underlying ideas, values, and beliefs within various forms of media content.
Media Images
Visual content produced and distributed through various media channels, which can influence public perception and societal norms.
Values
The principles and beliefs that define what is important, worthwhile, and desirable in life to an individual or society.
Antonio Gramsci
An Italian Marxist philosopher and communist politician known for his theories on cultural hegemony as a means of maintaining the state in a capitalist society.
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