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Balance Theory
Balance theory is a social psychological theory suggesting that individuals strive for consistency within their beliefs, attitudes, and perceptions, particularly concerning their relationships and evaluations of others.
Multi-Attribute Attitude Model
A framework used in consumer behavior that examines how consumers evaluate a product or service based on perceived attributes and the importance of these attributes.
Speaker Attributes
Characteristics or qualities of a speaker that influence how the message is received, such as credibility, attractiveness, and authority.
Balance Theory
A psychological theory suggesting how people develop their relationships with others and objects in their environment based on cognitive consistency among triads of elements.
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