An Active Consumer of Media Would Be Most Likely To

question 2

Multiple Choice

An active consumer of media would be most likely to:

• A) Assign meaning to media messages
• B) Ask others to explain meaning of media messages
• C) Avoid media messages
• D) Try not to resist media messages

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Definitions:

Opportunity Cost

The cost of not choosing the next best alternative when making a decision.

Leisure

Time utilized for enjoyment and relaxation, free from the obligations of work or serious responsibilities.

Substitution Effect

The change in demand for a good that results from a change in price, making the good more or less expensive relative to other goods.

Price Change

An alteration in the cost of a good or service, which can affect demand and supply dynamics in the market.