Visual Symbols Used to Help Substitute for Nonverbal Cues in Online

question 9

Multiple Choice

Visual symbols used to help substitute for nonverbal cues in online communication are called:

• A) Myrmidons
• B) Effectidons
• C) Emoticons
• D) Affecticons

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Definitions:

Customary Pricing

Pricing strategy based on what is traditionally expected or accepted within a specific market or industry.

Loss-leader Pricing

A strategy where a product is sold at a loss to attract customers in hopes they will make additional purchases.

Below-market Pricing

Below-market pricing is a strategy where goods or services are sold at a price lower than the prevailing market rate to attract customers and increase market share.

Magnet Pricing

A strategy used by retailers to attract customers by advertising very low prices on a few items with the expectation that once customers are in the store, they will purchase additional items.