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From the 1960s to the 1990s-a period when women's employment rates grew rapidly-the time mothers spent with their children actually did increase.How was that possible?
Value Proposition
A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value the product or service provides.
Company Overview
A summarized description of what a company does, its mission, its products or services, market it serves, and its unique selling propositions.
Business Brief
A document that outlines the key information, goals, and objectives of a business in a concise format.
Envisioning
The process of imagining or anticipating future scenarios, goals, or outcomes, often as a preliminary step in planning or creativity.
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