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-Rainer Werner Fassbinder ___
Question Mark
In business, a term used in the Boston Consulting Group (BCG) matrix referring to products or business units with high growth potential but currently hold a small market share.
Low Market Share
The condition of a company or brand having a small percentage of total sales in its industry, often leading to less influence and profitability.
High-Growth Market
A market characterized by significantly higher than average growth rates, attracting numerous competitors and investment.
Question Marks
Business units or products with low market share in high-growth markets, requiring decisions about investment to improve position or divestiture.
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