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question 131

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Describe the strategic elements of a marketing mix (product, price, place, promotion) and their role in marketing planning.
Explain the concept of utility in marketing and how different types of utility contribute to customer value.
Identify the components of a company's marketing plan and how they guide strategic decisions.
Understand the impact of external environmental factors on marketing decisions through environmental scanning.

Definitions:

Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good, with higher elasticity indicating greater responsiveness.

Degree of Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, providing insight into the good's price sensitivity.

Availability of Substitutes

The presence of alternative products or services that consumers can choose instead of the primary product, affecting the demand and price elasticity of goods.

Demand for Gasoline

The consumer's desire and willingness to pay for gasoline, influenced by its price, consumer income, and the prices of substitutes and complements.

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