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Recently, you took your nephew, Jamie, to a local fast food restaurant. When you took Jamie home, he told his mother, "We drove to Wendy's, we got out of the car, we stood in line, I got a Kid's Meal with chicken nuggets and milk, and I got a cool toy, too." Jamie's recall of the visit to Wendy's was mostly correct but Wendy's was out of milk so Jamie got a soft drink instead. What can you tell Jamie's mother about scripts and how they can influence memory that might explain Jamie's incorrect memory of his lunch?
Psychology
The scientific study of the mind and behavior, including the processes associated with thoughts, emotions, and actions.
J.B. Watson
An American psychologist, considered one of the founders of behaviorism, who emphasized the study of observable behavior.
B.F. Skinner
An American psychologist known for his work in behaviorism and the development of the operant conditioning theory.
Behavior
The way in which one acts or conducts oneself, especially towards others.
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