The Economic Statistic Used to Measure the Level of Prices

question 115

Multiple Choice

The economic statistic used to measure the level of prices is the:

• A) GDP.
• B) CPI.
• C) GNP.
• D) real GDP.

Identify strategies for enhancing or reducing message processing.

Discuss the psychological phenomena related to the perception and impact of news and advertisements.

Explore the ethical considerations in persuasive communication.

Understand the role of social influence in shaping attitudes and behavior.

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Definitions:

ERG Theory

A refinement of Maslow’s hierarchy that includes only three needs areas: existence (mostly figure needs); relatedness (needs linked to relationships); and growth (internal esteem needs and self-actualization).

Existence

The state or fact of living, being, or having a presence.

Growth

An increase in some measured quantity, such as size, number, value, or strength.

Manifest Needs Theory

Developed by David McClelland to show that all people have needs that motivate them in life and on the job. These three needs include power needs, affiliation needs, and achievement needs.