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All of the following are exogenous variables in the big,comprehensive model except the:
Campaign Strategy
A plan that outlines the goals, target audience, messages, and channels to be used in a marketing or political campaign to achieve desired outcomes.
Brand's Sincerity
The perception that a brand is genuine, honest, and authentic in its dealings and communication with customers.
Connections To Culture
refers to the relationship and relevance a brand or entity has with the customs, values, and social behaviors of a particular group or society.
Brand's Realness
The authenticity and genuineness a brand conveys, making it appear true and credible to its audience.
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