Since Services Are Intangible, the Design of the Service Needs

question 58

Multiple Choice

Since services are intangible, the design of the service needs ___________ .

• A) to be intangible
• B) to be very specific
• C) to be in the mind of the customer
• D) to be explained to the customer prior to delivery of the service
• E) to specify exactly what the customer is supposed to experience.

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Definitions:

Anomalous

Deviating from what is standard, normal, or expected.

Metaphysics

A branch of philosophy concerned with the nature of reality, existence, and the fundamental nature of being and the world.

Scientific Theories

Well-substantiated explanations of some aspect of the natural world, based on a body of facts that have been repeatedly confirmed through observation and experimentation.

Parsimonious

Characterized by extreme unwillingness to spend resources or use more of something than necessary, often used in the context of scientific modeling.