Company a Has a Great Idea for a Product

question 16

Multiple Choice

Company A has a great idea for a product. What is the first step for Company A?

• A)do a break-even analysis
• B)determine characteristics and features of the product
• C)determine the process selection
• D)determine characteristics and features of the product and determine the process selection
• E)benchmark other similar company's products

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Definitions:

Partial Report Method

A research technique used in cognitive psychology to study the capacity and duration of short-term visual memory.

Sperling's Study

A series of experiments by George Sperling that investigated the capacity and duration of the sensory memory.

Sensory Memory

The shortest-term element of memory, which stores impressions of sensory information after the original stimuli have ended, lasting for a very brief period.

Iconic Memory

A type of visual sensory memory that holds an exact copy of what is seen for a very brief period of time, usually under a second.