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Why Are Services More Complex to Design Than Manufactured Goods

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Why are services more complex to design than manufactured goods?


Definitions:

Interview

A method of gathering information by asking questions orally, either face-to-face or over the telephone.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact through controlled conditions and variables.

Population

The total number of inhabitants constituting a particular race, class, or group in a specified area.

Attitudes

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.

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