Management Science Is Focused On

question 53

Multiple Choice

Management science is focused on:

• A) profit margin
• B) qualitative systems analysis
• C) management promotion metrics
• D) quantitative techniques for solving personnel issues
• E) quantitative techniques for solving operations problems

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Definitions:

Customer Relationship Marketing

Customer relationship marketing is a strategy that focuses on building and maintaining long-term, engaging relationships with customers to foster loyalty and repeat business.

Transaction Selling

A sales approach focused on single, one-time deals rather than developing long-term customer relationships.

Relationship Selling

A sales approach focusing on building long-term relationships with clients rather than focusing solely on individual transactions, emphasizing trust and mutual benefit.

Partnering/Consultative Selling

A sales approach that focuses on building a long-term relationship with the customer, where the seller acts more as an advisor than a traditional salesperson.