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Marketing is the central core function of every company.
Nominal GDP
The market value of all goods and services produced in a country in a given period, measured using current prices, without adjusting for inflation.
Real GDP
Represents the total value of all goods and services produced within a country's borders, adjusted for price changes or inflation.
Cost of Capital
The rate of return a firm must earn on its investments to maintain its market value and attract funds.
DCF Approach
The Discounted Cash Flow approach, a valuation method used to estimate the value of an investment based on its future cash flows.
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