Which B2C Model Does MyPoints.com Utilize

question 9

Multiple Choice

Which B2C model does MyPoints.com utilize?

• A) advertising revenue model
• B) subscription revenue model
• C) transaction fee model
• D) sales revenue model
• E) affiliate revenue model

---

Definitions:

Self-Regulation

A process in which one monitors one's cognitive activities, the elements used in those activities, and the results educed, particularly by applying skills in analysis, and evaluation to one's own inferential judgments with a view toward questioning, confirming, validating, or correcting either one's reasoning or one's results.

False Positives

Instances in which a test incorrectly indicates the presence of a condition or attribute.

Critical Thinking

The process of purposeful, reflective judgment. Critical thinking manifests itself in giving reasoned and fair-minded consideration to evidence, conceptualizations, methods, contexts, and standards in order to decide what to believe or what to do.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.