Examlex
What JIT concepts are applicable to service organizations?
Brand Name
The unique name given to a product or service by a company to identify and differentiate it in the market.
Brand Mark
A distinct symbol, design, or distinctive coloring or lettering that identifies a brand and differentiates it from others.
Market Share
The percentage of total sales in a market captured by a particular company's product or service.
Co-branding
A marketing strategy that involves partnering between two brands to create a product or service that leverages the strength of both brands.
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