When Evaluating Location Alternatives the Firm Should Look at

question 139

Multiple Choice

When evaluating location alternatives the firm should look at

• A) only qualitative factors
• B) only quantitative factors
• C) both qualitative and quantitative factors
• D) weighted average values
• E) decision support models only

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Definitions:

B. F. Skinner

A psychologist and behaviorist who developed the theory of operant conditioning - the idea that behavior is determined by its consequences.

Secondary Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer.

Applause

The act of clapping hands together to show appreciation or approval, typically in response to a performance or speech.

Criticism

The evaluation of merits and faults of the work or actions of an individual or group.