Aalogistics Co

question 35

Short Answer

Aalogistics Co. has just signed a contract to deliver products to three locations, and they are trying to decide where to put their new warehouse. The three delivery locations are Chicago, Kansas City, and Memphis. The x, y coordinates for the delivery locations are as follows:


The total quantity to be delivered to each destination is: 400 to Chicago, 150 to Kansas City, and 100 to Memphis. Calculate the location of the new warehouse using the Center of Gravity approach.

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Definitions:

Pass Off Goods

The act of selling or attempting to sell counterfeit products under the pretense that they are genuine, infringing on trademark rights.

Actual Confusion

A situation in trademark law where consumers mistakenly believe there is a connection between two parties’ products or services.

Likelihood Of Confusion

A standard used in trademark law to assess whether a trademark is so similar to an existing one that it could confuse customers.

Service Mark

A trademark used to identify and distinguish the services (rather than goods) offered by one entity from those of others.