Examlex
What does EPQ stand for?
Call To Action
A prompt on a website, advertisement, or other media use that encourages the audience to take some specific action, such as signing up, buying, or clicking to learn more.
AIDA Model
A marketing model that describes the stages a customer goes through in the process of purchasing a product, which include Attention, Interest, Desire, and Action.
Emotional Appeals
Persuasive techniques that attempt to influence an audience's feelings to sway their opinions or decisions.
Logical Appeals
Arguments or persuasions based on reasoning, facts, and evidence to convince an audience.
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