All of the Above

question 23

Multiple Choice

All of the above

• A) Consider benefits offered and weigh these factors
• B) Use silence and wait for the interviewer to respond
• C) Both A and B
• D) None of the above

---

Definitions:

Generic Alternatives

Products, especially pharmaceuticals, that are not branded and are sold under their generic names, usually at a lower cost than branded versions.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction.

Social Marketing

The application of marketing principles to a social issue to bring about attitudinal and behavioral change among the general public or a specific population segment.

Self-actualization

The actualization of one's abilities and potential, seen as an innate motivation or requirement in every person.