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Multiple Market Segments
The practice of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups with similar needs or characteristics.
Geographic Markets
Market segments defined by geographic areas where customers share similar needs and characteristics.
Increased Sales
An upward trend in the quantity of products or services sold, indicating growth in revenue for a business.
Business Firm
An organization engaged in commercial, industrial, or professional activities with the aim of generating profits.
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