The Today Show Partnered with the US National Parks in 2016

question 95

Multiple Choice

The Today Show partnered with the US National Parks in 2016 to celebrate 100 years of national parks.Various Today Show regulars such as Matt Lauer and Al Roker were featured visiting the parks.This campaign is an example of _____ marketing,a type of nontraditional marketing.

• A)​place
• B)​person
• C)​event
• D)​cause

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Definitions:

Negligent Misstatement

A false statement made carelessly that is relied upon by another, leading to financial loss or injury.

Contract Term

A provision or condition in a contract specifying the rights and duties of the parties involved.

Intentional Misrepresentation

The act of knowingly presenting false information with the intention of deceiving another party.

Solicitor/Client

Pertains to the professional and confidential relationship between a legal advisor (solicitor) and their client.