Both Customers and Companies Are Making Extensive Use of Social

question 34

Multiple Choice

Both customers and companies are making extensive use of social media sites such as Facebook,Twitter,Pinterest and Instagram.These sites enable marketers to create and disseminate content and customers or followers may choose to engage with the organization thereby controlling their exposure to the information.This activity is termed _________ marketing.

• A)​interactive
• B)​mobile
• C)​shared
• D)​user-controlled

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Definitions:

Stereotype Threat

The risk of confirming negative stereotypes about one's group, which can impair performance.

Intellectual Performance

The efficiency or skill level shown by an individual in tasks that require cognitive effort, such as problem-solving, abstract thinking, and understanding complex ideas.

Self-fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group that can hinder performance in relevant areas.