Which of the Following Is True Regarding the Marketing Concept

question 176

Multiple Choice

Which of the following is true regarding the marketing concept?

• A)During tough economic times, the marketing concept focuses on the objective of achieving short-term profits instead of long-run success.
• B)The marketing concept believes that consumers will resist purchasing nonessential goods and services.
• C)The marketing concept emphasizes cutting costs and boosting revenues during tough economic times.
• D)A firm's survival and growth are built into the marketing concept.

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Definitions:

Social Learning Theory

A theory of learning and social behavior which proposes that new behaviors can be acquired by observing and imitating others.

Reciprocal Determinism

Bandura’s term for the way people affect their environments even while their environments affect them.

Julian Rotter

An American psychologist known for developing social learning theory and the concept of locus of control.

Positive Affect

The experience of pleasurable emotions such as happiness, joy, enthusiasm, and contentment.