Marketing Myopia Refers to Management's Failure to Recognize the Broad

question 40

Multiple Choice

Marketing myopia refers to management's failure to recognize the broad scope and nature of its business.This can be avoided if the firm adopts marketing oriented ideas and actions that are focused on satisfying customers by meeting their needs.A firm can convey its focus on customer needs and satisfaction with its company slogan. Which one of the following company slogans is least effective in conveying a focus on customer needs and satisfaction?

• A)​"We Never Forget Who We Are Working For"
• B)​"The Power of Choice"
• C)"Have It Your Way"
• D)​"CHC Moves the Industry That Moves the World"
• E)​"You're in Good Hands"

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Definitions:

Intermediate Goods

Goods that are used as inputs in the production of other goods and services, rather than being sold directly to end consumers.

GDP

The Gross Domestic Product measures the overall market or financial worth of every completed good and service produced within a country's borders in a set period.

Depreciation

The process by which capital assets decrease in value over time due to wear and tear or obsolescence.

Price Level

The mean cost across the full breadth of goods and services currently produced in the economy.