Match Each Definition to the Corresponding Term

question 98

Multiple Choice

Match each definition to the corresponding term.
-Many not-for-profits utilize _____ in order to influence people to accept their goals or contribute in some way.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Location Break-Even

An analysis to determine the point at which cost or expenses and revenue are exactly equal, taking into consideration the impact of location on these figures.

Volume Range

The spectrum of production output quantities that a manufacturing system or process can handle, from minimum to maximum volumes.

Transportation

The movement of people or goods from one location to another by various modes such as road, rail, air, or sea.

Finished Goods

Products that have completed the manufacturing process and are ready to be sold to customers.