Match Each Definition to the Corresponding Term

question 10

Multiple Choice

Match each definition to the corresponding term.
-The use of online social media as a communications channel for marketing messages is known as _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

---

Definitions:

Compensation Policies

Guidelines and principles that an organization uses to determine how employees are paid and rewarded for their work.

Movement Opportunities

Chances for individuals to advance, relocate, or change roles within an organization or field.

Pay Ranges

The spectrum of compensation offered for a particular job or role, typically defined by minimum, midpoint, and maximum salary levels.

Compensation Policy

The guidelines and practices an organization uses to determine how employees are compensated for their work.