Match Each Definition to the Corresponding Term

question 124

Multiple Choice

Match each definition to the corresponding term.
-_____ is a customized marketing program designed to build long-term relationships with individual customers.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Identical

Exactly the same in every detail; synonymous with "exact" or "twin," often used to describe twins that originate from the same fertilized egg, sharing the same genetic material.

Expectancies

Beliefs or anticipations about the likelihood of future outcomes, which can influence behavior, motivation, and perceptions.

Classical Conditioning

A learning process that involves creating associations between a naturally occurring stimulus and a previously neutral stimulus.

Conditioned Feeding Responses

Learned responses to food-related stimuli, such as salivation or changes in metabolism, that occur due to classical conditioning.