Match Each Definition to the Corresponding Term

question 143

Multiple Choice

Match each definition to the corresponding term.
-"Word-of-mouth" advertising that has grown in effectiveness with the advent of the Internet is called _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Gambling Addiction

A compulsive need to continue gambling despite harmful negative consequences or a desire to stop, classified as a behavioral addiction.

World Health Organization

An international agency of the United Nations, established in 1948, responsible for promoting health, safety, and well-being worldwide.

Sociocultural Approach

An approach in psychology that examines how social interactions and culture influence behavior and cognitive processes.

Psychological Disorder

A condition characterized by abnormal thoughts, feelings, or behaviors that cause significant distress or impairment in functioning.