Match Each Definition to the Corresponding Term

question 60

Multiple Choice

Match each definition to the corresponding term.
-The moral standards of behavior expected by a society are known as _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Scala Vestibuli

A perilymph-filled cavity inside the cochlea of the inner ear, which sits above the scala media and leads from the oval window to the helicotrema at the apex of the cochlea.

Bony Labyrinth

A complex system of channels and cavities within the temporal bone of the skull, involved in hearing and balance.

Tympanic Membrane

Also known as the eardrum, this thin membrane vibrates in response to sound waves and transmits these vibrations to the bones of the middle ear.

Cochlea

is a spiral-shaped, fluid-filled inner ear structure responsible for converting sound vibrations into nerve impulses that are interpreted by the brain.