Information Technology Has Enhanced the Effectiveness of Relationship Marketing by Leveraging

question 151

True/False

Information technology has enhanced the effectiveness of relationship marketing by leveraging mass-marketing campaigns.

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Definitions:

Checkout Lines

Queues of customers waiting to pay for their merchandise at the checkout section of a store.

Internet Behavior

The actions and habits of users while online, including browsing, shopping, socializing, and consuming content on the internet.

Online Consumer

An individual who purchases goods or services via the internet.