A Company with a _____ Orientation Assumes That Customers Will

question 116

Multiple Choice

A company with a _____ orientation assumes that customers will resist purchasing nonessential goods and services and that the task of personal selling and advertising is to persuade them to buy.

• A) production
• B) marketing
• C) sales
• D) relationship

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Definitions:

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity demanded by consumers at those prices.

Price and Demand

An economic principle stating that the demand for a product inversely varies with its price; as the price increases, demand usually decreases.

Specific Period

A distinct length of time with a defined beginning and end, often referenced in contracts, projects, or historical contexts.

Relationship

Pertains to the connections and interactions between a business and its customers, aiming to foster loyalty and long-term engagement.