The Application of Relationship Marketing Requires Attention to Levels of Customer

question 10

Multiple Choice

The application of relationship marketing requires attention to levels of customer loyalty. Which of the following is the highest level as defined by this type of marketing?

• A) Loyal supporter of the company and its goods and services.
• B) Advocate who not only buys the products but recommends them to others.
• C) Regular purchaser of the company's products.
• D) Stockholder who literally buys into the organization and its mission.

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Definitions:

Automatic Stabilizers

Economic policies and programs, such as unemployment insurance and taxation, that automatically adjust to help stabilize an economy during fluctuations.

Federal Budget Deficits

Occurs when a government's total expenditures exceed the revenue that it generates, excluding money from borrowings.

Aggregate Demand

The overall requirement for goods and services across an economy, evaluated at one price level and over a specified duration.

Wartime Borrowing

The process of governments taking on debt during times of war to finance military operations and support the economy.