By Converting Indifferent Customers into Loyal Ones Through Relationship Marketing

question 142

Multiple Choice

By converting indifferent customers into loyal ones through relationship marketing, companies can:

• A) increase the cost of maintaining existing customers.
• B) start a process by which customers become bound contractually to the business.
• C) avoid the necessity of improving customer service in the long run.
• D) generate repeat sales.

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Definitions:

Combination Résumé

A type of résumé that merges elements of chronological and functional résumés, highlighting both the applicant's skills and work history.

Employment History

A record of someone's past job positions, responsibilities, and durations, usually presented in a resume or CV.

Twitter

A social networking platform that allows users to post and interact with messages known as "tweets," used for both personal and professional communication.

Target Employers

Companies or organizations that an individual specifically aims to work for because of aligning interests, values, or career goals.