In the Practice of Relationship Marketing, the Definition of a Customer

question 72

Multiple Choice

In the practice of relationship marketing, the definition of a customer is taken to another level. Which of the following best illustrates how a company practicing relationship marketing is different from a traditional transaction-based marketer?

• A) The city pool allows kids 12 years and younger to swim for free on Fridays.
• B) A local coffee shop distributes coupons for $.50 off each cup of coffee.
• C) The purchasing department of a defense contractor invites its suppliers to attend an annual golf outing.
• D) The heads of the financial departments meet with the Chief Financial Officer to discuss year-end financial reporting.

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Definitions:

Real Balances

Real balances refer to the purchasing power of money holdings, adjusted for changes in the price level, indicating how much can be bought with a given amount of money.

Line Segment QR

A part of a line that is bounded by two distinct end points, Q and R, and contains every point on the line between Q and R.

Unemployed Resources

Factors of production that are available for use but are not currently engaged in the production of goods or services.

Keynesian Model

An economic theory stating that government intervention through fiscal policies is necessary to moderate the boom and bust cycles of an economy.