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Both Customers and Companies Are Making Extensive Use of Social

question 34

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Both customers and companies are making extensive use of social media sites such as Facebook,Twitter,Pinterest and Instagram.These sites enable marketers to create and disseminate content and customers or followers may choose to engage with the organization thereby controlling their exposure to the information.This activity is termed _________ marketing.


Definitions:

Asset's Cost

Represents the total amount incurred to acquire an asset and make it operational, including purchase price and all other expenses necessary to get the asset into a usable state.

Service Life

The estimated period that an asset is expected to be useful in the operations of a business.

Taxable Income

The amount of income used to calculate an individual's or a company's income tax due, typically gross income minus deductions and exemptions.

Exempt Items

Goods or services that are not subject to tax under specific tax laws or regulations.

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