What Is the Ultimate Objective of Relationship Marketing

question 105

Multiple Choice

What is the ultimate objective of relationship marketing?

• A) Find new customers
• B) Create regular purchasers
• C) Turn customers into advocates
• D) Turn customers into loyal supporters

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Definitions:

Creole

A term used to describe people of mixed European and black descent, particularly in the Caribbean, or languages that have evolved from the blending of different languages in colonial regions.

Portuguese Slave Ship

A vessel used by the Portuguese in the 15th to 19th centuries for the transatlantic slave trade, transporting enslaved Africans to various colonies in the Americas.

Dutch Traders

Merchants from the Netherlands who were prominent in early global trade, including the fur trade in North America and the spice trade in Asia.

English Settlement

The establishment of communities and colonies by English people in various parts of the world, particularly in North America, during the 17th and 18th centuries.