Starbucks Has Continued to Garner a Large Share of Customer's

question 14

Multiple Choice

Starbucks has continued to garner a large share of customer's wallets by expanding their product offering - including additional beverages such as beer and wine as well as an expanded food menu.Members of Starbucks rewards program can also obtain free downloads on music,games and other applications.Starbucks strategy clearly emphasizes that the stores are more than "just coffee" and have successfully managed to avoid ________.

• A)​marketing myopia
• B)​competition
• C)​consumer disenchantment
• D)​single product focus

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Definitions:

Disconnected

Lacking coherence or continuity, resulting in a fragmented or disjointed experience.

Parallelism

A grammatical and stylistic device used in writing and speech that involves making two or more phrases or sentences mirror each other in structure, sound, meaning, or meter to create symmetry.

Grammatical Structure

The arrangement of words and phrases to create well-formed sentences in a language.

Definitive Statements

Clear and unambiguous assertions that leave no room for doubt or interpretation.