Which of the Following Is True of Relationship Marketing

question 31

Multiple Choice

Which of the following is true of relationship marketing?

• A) It focuses on finding new customers.
• B) It prefers not to maintain existing customers due to high costs.
• C) It does not believe in generating repeat sales.
• D) It believes in maintaining existing customers.

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Definitions:

Social Identity Theory

A psychological theory that examines how a person’s sense of who they are is based on their group membership(s).

Group Prototype

An ideal or standard model that represents the typical qualities or characteristics of members within a group.

Socially Networked

The state or condition of being interconnected and engaged with others through online social platforms.

Change Agent

An individual or entity that acts as a catalyst for change, facilitating or implementing changes in organizations or societies.