Match Each Definition to the Corresponding Term

question 116

Multiple Choice

Match each definition to the corresponding term.
-The _____ equals the revenues and benefits a customer brings to an organization,minus expenses to attract and maintain the relationship.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Federal Reserve Board

An independent agency of the federal government established in 1913 to regulate the nation’s banking and financial industry.

Securities

Financial instruments that represent an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.