Match Each Definition to the Corresponding Term

question 84

Multiple Choice

Match each definition to the corresponding term.
-The growth of wireless technology has given rise to a new marketing strategy called _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Fraudulent Acts

Intentional deception made for personal gain or to damage another individual.

Negligent

Failing to take proper care in doing something, leading to damage or injury to another.

Pre-emptive Rights

Legal rights granted to existing shareholders to purchase additional shares in a corporation before new shares are offered to the public, to maintain their proportional ownership.

Shareholder's Agreement

A contract between the shareholders of a company that specifies their rights, privileges, protections and obligations.