Match Each Definition to the Corresponding Term

question 124

Multiple Choice

Match each definition to the corresponding term.
-_____ is a customized marketing program designed to build long-term relationships with individual customers.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

---

Definitions:

Tenor

In literature, the underlying theme or main idea of a work; in music, the high male voice, or part traditionally sung by a tenor.

Tempo

The speed or pace at which something occurs, often used in reference to music or activities.

Direct-Service Staff

Employees or workers who provide frontline services directly to clients or customers in various sectors, such as healthcare, social services, or customer service, emphasizing the direct interaction and support provided to individuals.

Political Maneuvering

The strategic movement or negotiation among political actors or entities to gain advantage or achieve specific outcomes within the political arena.