Match Each Definition to the Corresponding Term

question 143

Multiple Choice

Match each definition to the corresponding term.
-"Word-of-mouth" advertising that has grown in effectiveness with the advent of the Internet is called _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Human Sacrifice

The act of killing one or more humans as part of a ritual, intended to please or appease gods, spirits, or the deceased, found in various cultures throughout history.

Teotihuacán

Refers to an ancient Mesoamerican city located in what is now Mexico, known for its vast size, complex urban layout, and monumental pyramids like the Pyramid of the Sun and the Pyramid of the Moon.

Ritual

A set series of actions performed according to a prescribed order, often with symbolic meaning, used in religious, spiritual, or cultural ceremonies.

Mimbres Culture

A Native American culture centered in what is now the southwestern United States, known for its black-on-white pottery with intricate geometric designs.