Match Each Definition to the Corresponding Term

question 91

Multiple Choice

Match each definition to the corresponding term.
-_____ are intermediaries that operate between producers and resellers.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Promisee

The party in a contract who is promised something by another party (the promisor) and stands to benefit from the fulfillment of that promise.

Novation

The act of replacing one obligation with another, which involves a new party or a new agreement and extinguishes the original contract.

Substitute Contract

A legal agreement that replaces a previously made contract, either rectifying it or substituting parties or terms in the contract.

Original Obligor

The individual or entity originally responsible for fulfilling the obligations of a contract or agreement.