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List the four eras in marketing history in chronological order.Briefly describe the philosophy behind each era.
Equal Size
A condition often desired in statistical sampling or experimental design where all groups or samples have the same number of observations.
Arbitrarily Intervals
Intervals or ranges that are determined without a specific rule, often chosen based on convenience or subjective judgement.
Cumulative Percent
A measure that represents the total percentage that is accumulated at each data point or within each bin when data is sorted in ascending order.
Frequency Distribution
A summary of how often each value occurs in a data set, typically displayed as a table or graph.
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