Differentiate Between Transaction-Based Marketing and Relationship Marketing

question 80

Essay

Differentiate between transaction-based marketing and relationship marketing.

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Definitions:

Net Users

Individuals or entities that use the internet to access information, communicate, or conduct activities online.

Audit Trail

A record that traces the detailed financial transactions of an entity to its original source for verification purposes.

Trade Record

Documentation or data that keeps track of all trading activities, including purchases and sales of securities.

Paper Trail

A series of documents or records that provide evidence of a person's or organization's transactions, actions, or history.