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Elger Labs Introduced the MPMAN F10 in 1998 Which Is

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Elger Labs introduced the MPMAN F10 in 1998 which is regarded as the world's first MP3 player featuring only 32 MB of memory in 1998.Other competitors entered the market and the Apple iPod made its debut in 2001 and included a 1.8-inch Toshiba 5GB hard drive and a large black-and-white display.The model retailed for $400 and it was only compatible with Mac computers.The early brands are no longer available and the iPod has become the market leader.What type of strategy did Apple employ with its introduction of the iPod in 2001?


Definitions:

Pay Back

The time period required for an investment to generate cash flow sufficient to recover its initial cost.

Cash Flows

The total amount of money being transferred into and out of a business, especially considered as affecting liquidity.

Shareholder Wealth

The total value of shares held by investors in a company, often used as a measure of company’s financial health and management performance.

Cost of Capital

The cost of capital represents the minimum return a company needs to achieve to justify the risk of the investment, encompassing the cost of debt and equity.

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