The Product Manager for a Line of Mousetraps Informs the Board

question 76

Multiple Choice

The product manager for a line of mousetraps informs the board of directors at the company's annual meeting that the product has been classified as a "dog" according to the BCG market share/market growth matrix. This means the product:​

• A) ​requires a "go/no go" decision within the next several years.
• B) ​has low market share of a high-growth rate market.
• C) ​should be withdrawn from the market or sold off as quickly as possible.
• D) ​needs heavy investment to make it a star.

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Definitions:

Temple Complex

An area composed of one or more temples along with associated buildings, usually dedicated to a particular group of gods or a religious practice.

Karnak

A vast temple complex in Luxor, Egypt, renowned for its huge and intricately decorated structures, dedicated to the Theban triad of Amun, Mut, and Khonsu.

Luxor

A city in modern-day Egypt known for its ancient temple complexes such as Karnak and Luxor Temple, part of the ancient city of Thebes.

Rosetta Stone

An ancient Egyptian granodiorite stele inscribed with a decree in three scripts, key to deciphering Egyptian hieroglyphs.