The Performance Framework Developed by the Boston Consulting Group (BCG)

question 13

Multiple Choice

The performance framework developed by the Boston Consulting Group (BCG) plots:

• A) market share against market growth potential.
• B) market attractiveness against number of product lines.
• C) current market conditions against past trends.
• D) performance in test markets before a full-scale rollout.

---

Definitions:

Ethnic Group

A collection of people who identify with each other and share a common culture.

Difference

The state or condition of not being the same in some particular way, often emphasizing diversity in social contexts.

Characteristics of a Minority

Attributes or traits that define a smaller segment of the population distinguished by physical or cultural features, often facing marginalization or discrimination.

Defining Features

Refers to characteristics or attributes that are essential in identifying, distinguishing, or understanding something or someone in a specific context.